having spent 2 decades in this industry, there's a less talked about aspect I've come to appreciate deeply - the underpinning business mechanics. Sure, our motivation to join this industry often springs from our love for health and wellness, not the thrills of inventory management or customer data analysis. But the reality is, our ability to manage these behind-the-scenes operations effectively can be the difference between a thriving business and one that's merely surviving.
In my time, I've seen and worked with more than a dozen different CRM systems at barber shops. Some were a breeze to use, others felt like I was trying to solve a Rubik's cube blindfolded. But each system, no matter how brilliant or frustrating, taught me something new about what a barbershop really needs from its CRM.
So buckle up, as we take a drive down the highway of CRM systems for automotive dealerships, exploring the scenic routes of CRM benefits, the sharp turns of choosing the right system, and the speed bumps to avoid along the way.