Email sequences are automated email series sent to prospects or customers over a specified period, frequently used in sales and marketing for lead nurturing, education, and customer follow-ups. In this guide, we'll delve into the advantages of email sequences, share practical examples, and introduce a selection of email marketing platforms with email sequencing capabilities.
Benefits of Email Sequences:
Examples of Email Sequence Applications:
Integrating Email Sequences into Your Sales Tech Stack:
Leverage an email marketing or marketing automation platform with email sequencing capabilities that integrate with other systems (e.g., CRMs, customer service platforms, social media tools) to automate your workflow. Synchronize your email sequences with your CRM for a unified view of lead or customer progress, or initiate email sequences based on specific actions or events (e.g., form submission, website visit, purchase). (Source: Sendinblue)
Here is a list of email marketing platforms and marketing automation platforms that offer email sequencing capabilities: