Intent data offers a unique opportunity to gain deep insights into prospects' interests and readiness to purchase. This blog post will provide an in-depth understanding of intent data, showcase top providers, explore the benefits for sales teams, and offer specific, real-world examples of how intent data can be leveraged effectively.
Intent data captures the digital footprints of prospects, revealing their interests and intent to buy specific products or services. It is classified into two categories: first-party and third-party. First-party data comes directly from interactions with your website or owned channels, while third-party data is sourced from various external platforms. Both types of data empower sales teams with valuable insights into prospects' buying intentions.
Many companies specialize in providing intent data. Here are a few prominent examples:
Intent data offers several advantages for sales teams:
Integrating intent data into a sales tech stack is relatively straightforward, with most intent data services offering API integrations or integration with popular CRM systems, such as Salesforce or HubSpot. This allows sales teams to seamlessly incorporate intent data into their existing workflow and use it to inform their sales strategy.
For example, a sales team could use intent data to identify which companies are in-market for their products or services and target their outreach accordingly. They could also use the data to understand the specific interests and needs of potential customers and tailor their sales messaging to be more relevant and effective.
When using intent data, it's important for sales teams to be mindful of data privacy laws and regulations. It's essential to only use data from sources that have obtained explicit consent from the users, and to be transparent about how the data is being used in sales efforts.
Additionally, sales teams should ensure that they are using intent data ethically and in a way that respects the privacy of potential customers. This includes being transparent about how the data is collected and used, and not using the data for any purpose beyond what it's meant to be used for.
In addition to Bombora, there are several other intent data services that businesses can use to gain insights into the interests and buying intentions of potential customers. Some examples include:
In general, using intent data can be a valuable investment for sales teams looking to improve their targeting, increase efficiency, and enhance personalization.
However, it's important to consider the specific needs of your business and whether intent data is the right fit. Some questions to consider might include:
Overall, intent data is a valuable tool for sales teams looking to improve their targeting, increase efficiency, and enhance personalization. By using services like Bombora and integrating intent data into their sales tech stack, businesses can gain valuable insights into the interests and needs of potential customers and close more deals. However, it's important to be mindful of data privacy laws and regulations and to ensure that the data is being used ethically and transparently.